With the ever-changing behaviors of search engine optimization (SEO) in the recent years, it only gets harder to keep up with these successive changes. Stricter algorithm updates such as Panda, Penguin and Pigeon has even made it more complicated than it was.
The stricter rules in SEO has prompted small and big websites alike to both seek the advice of best SEO company to help them with their SEO needs. However, those who cannot afford their services opt to go on their own and come across great challenge to make their WordPress blogs a successs.
And with this dilemma in mind, we listed down five starter tips you can do to get your WordPress blog rolling and compete for that coveted top search results page.
Build Domain Authority
To tell you the truth, being on the top page of the search results does not happen overnight. Certain factors must be considered to become one of the best in the field. One important factor is the domain authority.
The domain authority is the assessment of a domain name’s power or influence in the web. Having a high domain authority means you are likely to appear at the top of the engine results. However, there are certain factors which decide the domain authority, including the age of the website, its size and popularity. These factors often need months or even years to achieve.
Needless to say, if you want your WordPress blog to succeed, there are unfortunately no shortcuts in achieving your goals. It takes time and patience to do so. And as you take time building your name, reputation and authority in the web, you might as well pay attention to the other steps that will also help realizing your blogging goals.
Write Relevant and Quality Contents
The age of stuffing exploding keywords on your contents is over. With Google’s Panda and Hummingbird algorithms taking over the SEO, you can no longer put keywords carelessly on your content or abuse it.
Modern-day SEO now focuses more on relevant and quality contents. You should be more attentive to the needs of users if you do not want to send Google a signal for penalties. Make sure that keywords flow naturally as you write your content.
On the other hand, Google also favors high quality contents than a sub par one. By quality contents, we mean articles that contain valuable information that is helpful for readers and meet the users’ needs. Contents should be written to answer questions, provide something new and inform your target audiences and not just for the sake of publishing new posts.
Links are a powerful factor in getting your blog or website on top of the search results page. However, the practice of building links from guest blogging, exchanging with co-bloggers or purchasing them is now considered underhanded thanks to Google’s Penguin algorithm.
With Google’s strict rules, experts suggest bloggers to build relationships instead of struggling to build links. Building relationships, as the experts say, translates to building links. When bloggers build good relationships among their readers and co-bloggers, it will lead them to earning links in accordance to Google’s rules.
Natural and unasked links can be acquired and also boils down to providing readers quality contents. These links are like rewards after publishing quality articles to help your readers, thus building good relationships with your target audiences.
Avoid Black-Hat SEO
Black-hat SEO, for those who are unfamiliar with the term, is the underhanded techniques used in boosting the page rank of a website or blog. While these shady techniques might help you in short-term, it may also cause permanent damage to your blog in the long-term.
These techniques include content automation, keyword stuffing, doorway pages, hidden text or links, sneaky redirects, reporting a competitor, link schemes, cloaking, guest posting for the sole purpose of link building, link manipulation (including buying and selling links), link farms, wheels or networks, article spinning, rich snippet markup spam, automated queries to Google, creating domains, pages and subpages with duplicate contents, and pages with malicious behavior.
The use of these underhanded techniques is prohibited by Google and if caught, your website will be penalized and be banned in Google’s search engine. The best SEO company highly discourages this practice at all cost.
As we have laid out the tips above, it is still recommended to seek services from affordable and best SEO company such as Explode SEO to “help you with all of your Internet marketing needs from SEO, Local Optimization, SEO Consulting, Reputation Management, Web Analytics & Reporting.”