There are many SEO strategies that you can include in your online marketing campaign, but not all of them may be relevant. We know that blogging plays an important role in online marketing, particularly content marketing. However, many online business owners cannot find the time to look for the right content management system (CMS).
If you are eager to start blogging, we recommend that you use WordPress as it can really be useful, but remember that your blog also has to be SEO-friendly. We are going to provide you with some SEO tips on WordPress blog and other things you need to know about WordPress.
What WordPress Can Do for Your Blog
More than 60 million blogs use WordPress, which makes it one of the most widely used content management systems for professional blogging. This is because it can easily be customized to your business needs. More over, WordPress is quite easy to optimize for SEO that is why many famous bloggers depend on it for their blogs. WordPress is great for conventional blogging, but you can also use it to create unique homepage for your website.
Why You Need to Get it Right
WordPress is highly customizable, so it could be easy to commit mistakes when making it SEO-friendly. There is a possibility to create an interface that is not really SEO-friendly, or maybe worse, not really user-friendly. Furthermore, you need to know how every option works, such as categories and tags, when to use each, and how they differ. There are so many built-in options and third party add-ons, so you need to choose the right options for SEO to make your content highly visible on the web.
Now, take a look at these things that we compiled about fast and easy SEO tips on WordPress blog:
1. Select an SEO-friendly WordPress theme –
you are moving toward the right direction if you have an in-house SEO specialist and designer. If you do not, you can buy themes that you could further customize with a price range of $50-$150 or more. SEO-friendly WordPress themes could reduce the knowledge and time you need to make a fresh start.
Remember, though, that not every theme can be considered as SEO-friendly. In addition, while some themes say they are optimized, they are really not. Because of this, you need to find themes that do not rely too much on Flash and carry out the best SEO practices like H1 tags for a blog post title.
2. Select an SEO-friendly WordPress plugin –
When optimizing your blog, SEO plugins make your dashboard user-friendly, so you could make the most of the search engine benefits apart from what is included in your theme or built into the usual WordPress interface.
There are SEO plugins that may include meta descriptions, 301 redirects, and index/noindex. The plugin could program the procedure, but we suggest that you evaluate the automated recommendations or fill the fields on your own.
Two of the best plugins are All in One SEO Pack and Yoast. These plugins are free, which is another reason to use them.
3. Optimize WordPress categories –
To organize your blog posts, you will have options for categories and tags. Through categories, you can take your keyword and add it in your URL – this is an important SEO factor. To further organize your posts for better user experience, you can use tags, but we advise you to give it a noindex attribute so that search engines will not pick up the tag pages.
4. Use keywords in title tags –
H1 header tag in your blog title is an indication of a properly optimized theme. WordPress also allows you to include the blog post title into the URL, which makes it more important to use the key phrases or keywords you want to rank for in the blog title.
5. Create well-written posts –
Your blog posts should be grammatically-correct and compelling. Proofread your posts because one bad article can make your whole blog go down. Your blog posts also need to focus on one subject area. Post often, but make sure that they are of high quality. It is important for readers and search engine that you have fresh content.
WordPress makes blogging easy, but it needs to be optimized to make the most of it.